We love the car business – in fact, HighTest lives and breathes all things automotive. Collectively, we are a group of people dedicated to helping car companies improve the performance of their dealer channel through marketing and training programs.

The HighTest business model is designed to allow our clients to tap into the expertise they need, when they need it. We are a small but mighty organization made up of a core group of employees, supported by a team of contract subject matter experts. This “bench strength” enables our clients to benefit from highly personalized service and deploy flexible and scaleable solutions that are very cost effective.

At HighTest, we pride ourselves on being “students of the automotive industry.” We are a diverse group of individuals who have owned and managed dealerships, designed best-in-class dealership performance improvement solutions, earned money as automotive journalists, worked as automotive research analysts and partnered with automotive business leaders across North America.

Together, we are a formidable group of experts who understand what is keeping you up at night and have the strategic insight to build tactical solutions that will immediately impact your dealer channel.

   
 
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